Regulatory requirements for business messaging in Europe are becoming stricter. GDPR, the ePrivacy Regulation, and national implementations present companies with challenges.
GDPR and Messaging
Every SMS to a natural person is a processing of personal data. Opt-in is mandatory, opt-out must be possible at any time. IDM offers GDPR-compliant opt-in/opt-out management out of the box.
ePrivacy Regulation
The ePrivacy Regulation will replace the cookie directive and also regulate electronic communication. Marketing SMS require explicit consent; transactional SMS remain permitted.
Sender ID Regulation
More and more countries regulate the use of sender IDs (sender names). IDM supports registration in all relevant markets.
GSMA Standards
The GSMA AA.70 and AA.72 standards define best practices for A2P messaging. As a GSMA certified P2P Hub Provider, IDM fully meets these standards.
Recommendation
Work with a provider that brings regulatory expertise. IDM — as a German provider with TKG registration and BNetzA notification — offers maximum compliance.